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Facebook Ads vs. Google Ads: Which Is Better? There are several ways to evaluate where your media budget should go between Google Ads and Facebook Ads. Here's what to think about and calculate.

10 elements of an effective small business website homepage Impress your prospects Building a killer small business website is about way more than creating pretty page after pretty page. Yes, design will always matter, because people do…

It’s always smart to keep all of your software up to date, but it’s not too often that a developer goes out of its way to stress to all of its users that they should drop everything and apply the latest update as soon as possible. But that …

For the past several years, chrome has moved toward a more secure web by strongly advocating that sites adopt HTTPS encryption. And within the last year, they’ve also helped users understand that HTTP sites are not secure by gradually marki…

On the Wayfair SEO team, we keep track of our non-branded click curves: the average click-through rate (CTR) for each ranking position. This helps us accurately evaluate the potential opportunity of keyword clusters.

After months and months of testing, Google is rolling out inline editing in search for local businesses.

The ability to excite and inspire is a critical ingredient for online marketing success. What are you doing today that will connect and engage viewers of your content?

When it comes to content marketing, no matter how often you tweak a title, or how many tools you have available, getting a headline right seems to be a hit-or-miss affair. That may change however, thanks to a new study from Buzzsumo.

There’s a new tool for establishing your digital presence on the web, but it isn’t available to your small business just yet.

If there is one word synonymous with digital technology, it is efficiency. And the folks at Microsoft Garage have released a new tool which will make you more efficient over typing on a keyboard, Dictate.

New features of Four51 storefront are coming soon!

Is Facebook (NASDAQ:FB) video part of your digital marketing strategy? If not, it’s probably the best time to rethink your approach.

Optimizing a small website with a small budget or on no budget can be tricky. But that’s no excuse for brushing off SEO completely.

The next time you conduct a Google image search on mobile you’ll see the inclusion of new filters, which will help you narrow down your search down in a few different ways.

Have a search box or form on your website that runs over HTTP? You might want to switch your pages over to HTTPS by October.

It may be difficult to optimize for RankBrain, but that doesn't mean it's impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry.

Columnist Julie Joyce explains how clients' and other stakeholders' involvement can greatly improve the success of your link-building campaign.

Q: What kind of content should a local business develop? A: The kind that converts!

How to Acquire Customers with Social Media

Twitter releases changes to reply rules